Powering Up People & Brands

Building a Strong Brand Voice – part 1

Our brand may be clear in our mind but do our target audiences think of it as we think they should? Do they even notice our brand? Is our communication working for us? If they don’t hear, see and experience it in the same way as we do, we have not been good enough at…more

Tips to Optimise Information Management

Information management ranked fifth and systems 4th in the list of key risks perceived by Australian and New Zealand companies according to Aon’s 2010/11 Australasian Risk Management Benchmarking Survey. Aon said that information management may continue to rise in the risk rankings in the coming years as organisations start to recognise the risks associated with…more

How to Drive Your Brand Reputation

According to the results of Aon’s ninth annual Risk Survey** released in April 2011, damage to their brand and reputation remained the number 1 risk concern for Australia and New Zealand businesses 4 years in a row. In fact it has ranked in the top 4 concerns for 9 years. Liquidity ranked as the second…more

People & Brands, the Power Within

As I observe the dynamics during a brand workshop, I am regularly reminded how easy it is to get into “immediate action mode” as action seems to be what is expected from us business owners and senior managers. We forget to consider and nurture the fit between us and our brand, between our people and…more

Is your marketing building your brand?

Recently at a meeting in Melbourne, my usual networking “elevator speech” sparked a heated debate on how small and medium businesses think of marketing. What do SMEs see as branding and as marketing? What do they need, why should they care about building their brand? For some people, branding just means putting a nice logo…more

How to navigate your brand

You, like me, are operating in a market where customer dynamics keep evolving and the evolution of technology keeps changing how we do everything we do every day: – work, network – plan and execute our strategies, – communicate with staff, peers, customers, suppliers, friends, communities… So you, like me, need to navigate wisely. Whether…more